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How to SEO optimise your HubSpot website

Optimising HubSpot for SEO (Search Engine Optimization) is crucial for any business that wants to improve its visibility in search results and drive more traffic to its website. As a developer, understanding how to optimize HubSpot for SEO can greatly enhance the performance of your website and provide a competitive edge. In this post, we will provide a developer’s checklist for optimising HubSpot for SEO.

The first step in optimising HubSpot for SEO is to ensure that your website is properly structured. This includes using proper header tags, alt tags, and meta tags. This will help search engines understand the structure and content of your website, making it easier for them to index and rank your website.

Another important step is to ensure that your website is mobile-friendly. With the rise of mobile devices, it’s crucial that your site is optimized for mobile viewing, otherwise your site may lose visitors and be penalized by search engines. Make sure to test your site on different devices and screen sizes to ensure they look and function as intended.

It’s also important to create quality content on your website. This includes using keywords, meta tags, and creating quality content that will engage your visitors and keep them on your site longer. This can help to drive more traffic to your site and increase conversions.

Another important aspect of optimising HubSpot for SEO is to ensure that your website is fast and secure. This includes using a Content Delivery Network (CDN) to speed up the delivery of your content, and using secure protocols, such as HTTPS, and implementing spam protection measures, such as CAPTCHA.

Additionally, it’s important to keep track of your website’s performance and make adjustments as needed. This includes monitoring your website’s traffic and search engine rankings, and using tools such as Google Analytics and Search Console to track your progress and identify any issues that may be impacting your website’s performance.

Built-in HubSpot SEO tools

HubSpot offers several built-in SEO tools to help you optimize your website for search engines. Some of the main SEO tools available in HubSpot include:

  1. On-page optimization: HubSpot’s on-page optimization tools allow you to optimize your website’s content, meta tags, and images for search engines. This includes the ability to edit meta titles, descriptions, and header tags, as well as adding alt tags to images.
  2. Keyword research: HubSpot’s keyword research tool allows you to discover new keywords and phrases that are relevant to your business and target audience. You can also track your website’s rankings for specific keywords.
  3. Sitemaps and robots.txt: HubSpot allows you to create and manage your sitemaps and robots.txt files directly from the platform, which can help search engines index your website more easily.
  4. Site structure: HubSpot makes it easy to create and manage your website’s structure, including categories and subcategories, which can help search engines understand the content on your website.
  5. Analytics: HubSpot’s analytics tools allow you to track important SEO metrics, such as organic traffic and search engine rankings, and identify areas where you can improve your SEO efforts.
  6. Blogging: HubSpot’s CMS platform is optimized for creating and managing blog content, with built-in tools for optimising blog posts for search engines, such as meta tags, header tags, and internal linking.
  7. Redirects: HubSpot allows you to easily create and manage redirects, which is important for maintaining the Search engine’s crawl-ability and preventing 404 errors.
  8. Social media: HubSpot also offers built-in tools for optimising your website’s social media presence, which can help increase your website’s visibility on search engines.

These are just a few examples of the SEO tools available in HubSpot, and the platform is constantly updating and adding new features to help you improve your website’s visibility on search engines.

External SEO tools

There are many popular SEO tools available online that can help you improve your website’s visibility on search engines. Some of the most popular SEO tools include:

  1. Google Analytics: A free tool from Google that allows you to track important metrics such as website traffic, bounce rate, and conversion rate.
  2. Google Search Console: A free tool from Google that allows you to track your website’s performance on Google search, including the keywords that are driving traffic to your site and any crawl errors.
  3. Ahrefs: A paid tool that provides in-depth analysis of your website’s backlinks and also allows you to perform keyword research and track your website’s rankings.
  4. SEMrush: A popular paid tool that allows you to perform keyword research, track your website’s rankings, and analyze your competitors’ SEO efforts.
  5. Moz: A popular paid tool that offers a wide range of SEO features, including keyword research, link building, and site audits.
  6. Majestic: A paid tool that provides in-depth analysis of your website’s backlinks, including the number and quality of links pointing to your site.
  7. Screaming Frog: A paid tool that allows you to crawl your website and identify technical SEO issues, such as broken links and missing meta tags.
  8. Google PageSpeed Insights: A free tool from Google that allows you to test the speed and performance of your website on both mobile and desktop devices.
  9. GTmetrix: A tool that analyzes the performance of your website and provides recommendations on how to improve its speed and load time.

These are just a few examples of the many SEO tools available online. It’s important to note that while these tools can be helpful in improving your website’s SEO, it is also important to remember that SEO is an ongoing process that requires a well-rounded and comprehensive strategy.

In conclusion, optimizing HubSpot for SEO is crucial for any business that wants to improve its visibility in search results and drive more traffic to its website. As a developer, it’s important to ensure that your website is properly structured, mobile-friendly, has quality content, is fast and secure, and to keep track of your website’s performance. By following this checklist, you can ensure that your website is optimized for SEO and is providing value to your business.

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