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Keeping Your HubSpot Website Running Smoothly: A Maintenance Checklist

As a marketing manager or a business owner, you understand the importance of having a website that runs smoothly. However, with so many different components and features to keep track of, it can be difficult to know where to start when it comes to maintaining your HubSpot website.

To help you stay on top of things, I’ve put together a maintenance checklist that will help you keep your website running smoothly:

  1. Regularly check for broken links. Broken links can make it difficult for users to navigate your website, and they can also damage your search engine rankings. Use a tool like brokenlinkcheck.com to scan your website and identify any broken links.
  2. Update your content. Keeping your content up-to-date is crucial for maintaining your website’s relevance and search engine rankings. Make sure to regularly update your blog, product pages, and other content to keep your website fresh and engaging.
  3. Optimize your images. Large, unoptimized images can slow down your website and make it difficult for users to load your pages quickly. Use a tool like TinyPNG to compress your images and improve your website’s loading speed.
  4. Check your analytics. Your website’s analytics will give you valuable insights into how users are interacting with your website, and what areas need improvement. Use tools like Google Analytics to track your website’s performance, and make adjustments as needed.
  5. Backup your website. Regularly backing up your website is essential to ensure that your data is protected in case of a disaster or system failure.
  6. Regularly run updates on your Hubspot software, theme and any add-ons you may have. This will keep your website running smoothly and fix any bugs or vulnerabilities.

By following this maintenance checklist, you can ensure that your HubSpot website is running smoothly and that your users are having a positive experience when they visit. Remember to stay consistent with your maintenance schedule and make sure to address any issues that arise as soon as possible.

HubSpot SEO Tool

To access the HubSpot SEO tool, you need to have a HubSpot account. If you don’t have one, you can sign up for a free trial on the HubSpot website. Once you have an account, you can access the SEO tool from your HubSpot account dashboard. Here’s how:

  1. Log in to your HubSpot account.
  2. Go to the main menu and click on the “Marketing” option.
  3. In the Marketing menu, click on the “SEO & Content” option.
  4. On the SEO & Content page, you’ll find the SEO tool. You can use the various features and tools to optimize your website for search engines and improve your website’s visibility in search results.

The HubSpot SEO tool includes a variety of features and tools to help users with their search engine optimization efforts, including:

  1. Keyword research: Helps users identify the most relevant keywords for their business and optimize their content for those keywords.
  2. On-page optimization: Analyzes website content and provides recommendations for improving its relevance and quality.
  3. Site structure analysis: Analyzes the structure of a website and makes recommendations for improving its usability and search engine friendliness.
  4. Backlink analysis: Tracks the number and quality of backlinks to a website and provides recommendations for building high-quality backlinks.
  5. Site performance monitoring: Monitors the performance of a website and provides recommendations for improving its speed and user experience.
  6. Content optimization: Helps users optimize their content for search engines and improve its relevance to their target audience.

The HubSpot SEO tool is designed for businesses of all sizes and is easy to use. It offers optimisation suggestions with clear instructions which can be implemented by marketing managers. However, some more technical suggestions might require bringing in a HubSpot developer. By using the tool, businesses can improve their website’s visibility in search results, drive more organic traffic to their site, and ultimately increase their leads and sales.

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