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Building a custom landing page template in HubSpot

A landing page is a web page that is designed to be the first point of contact between a website visitor and a business or organization. The purpose of a landing page is to convert visitors into leads or customers by providing them with relevant information and a call to action (CTA).

A landing page can be designed to serve a specific purpose, such as promoting a product or service, collecting email addresses, or directing visitors to a specific page on the website. They are typically created to convert visitors into leads by using forms to capture contact information, such as name and email address.

The design of a landing page is usually simple, with a clear headline, relevant images, and a clear call to action. In order to increase the chances of conversion, a landing page should be tailored to the target audience, with the copy and design optimized for the audience’s needs and interests.

Landing pages can be hosted on a website or can be created as standalone pages and linked to from other sources such as email campaigns, social media, or paid ads.

Overall, a landing page is an essential tool for any digital marketing campaign and is used to increase conversions and generate leads.

Landing page flow

A typical flow of a landing page is as follows:

  1. A visitor clicks on a link to the landing page, which can be from an ad, email, social media post, or other source.
  2. The visitor lands on the page and is presented with a clear and compelling headline that describes the offer or value proposition of the page.
  3. The visitor is then presented with supporting information, such as images, testimonials, or product details, that reinforce the headline and offer.
  4. The visitor is then asked to take action, such as by filling out a form, clicking a button, or making a purchase. This is called a call to action (CTA).
  5. The visitor fills out the form or clicks the button, which triggers a thank-you page or confirmation message.
  6. After the visitor fills out the form or clicks the button, the visitor is directed to a thank-you page or confirmation message which tells them that their submission has been received.
  7. If the visitor provided their contact information, they will be added to the company’s email list or CRM, and may receive follow-up emails or other communications.
  8. If the visitor made a purchase, they will be directed to a receipt or order confirmation page and may receive follow-up emails or other communications.

This flow is designed to make it easy for visitors to understand the offer and take action, and to provide them with a clear next step. The goal of the flow is to convert visitors into leads or customers by providing them with relevant information and a call to action.

Key elements of a good landing page

A typical landing page has several main sections that work together to convert visitors into leads or customers. These sections are:

  1. Headline: This is the main message of the page, and should be clear, compelling, and relevant to the visitor. The headline should describe the offer or value proposition of the page.
  2. Supporting information: This section provides additional information about the offer or product, and can include images, testimonials, or product details. This section should reinforce the headline and offer.
  3. Form: This section is where the visitor is asked to provide their contact information, such as their name and email address. The form should be simple and easy to fill out, and should be designed to collect only the necessary information.
  4. Call to action (CTA): This is the button or link that the visitor clicks to take action, such as filling out the form or making a purchase. The CTA should be prominently placed and easy to find.
  5. Testimonials or reviews: This section contains customer reviews or testimonials that provide social proof and help to build trust with potential customers.
  6. Trust badges: These are logos or icons that provide visual cues that the website is legitimate and trustworthy, such as security badges, money-back guarantees, or certifications.
  7. Navigation: This section allows visitors to navigate to other pages on the website. It should be placed at the top or bottom of the page and should be easy to find.
  8. Footer: This section contains additional information about the company or organization, such as contact information, privacy policy, and terms of use.

Each of these sections plays an important role in the overall design and conversion strategy of the landing page. The goal of the landing page is to make it easy for visitors to understand the offer, take action, and convert into leads or customers.

Custom landing pages in HubSpot

Building a custom landing page template in HubSpot can be a powerful way to optimize lead conversion and create a unique experience for your users. As a developer, understanding how to create custom landing page templates in HubSpot can greatly enhance the functionality of your website and provide a competitive edge. In this post, we will provide a step-by-step guide to building a custom landing page template in HubSpot.

Step 1: Navigate to the “Design Manager” in the HubSpot menu bar. From there, you can create a new template by clicking the “Create Template” button.

Step 2: Select “Landing Page” as the template type. This will give you a basic template to work with and you can start customizing it to your needs.

Step 3: Start customizing your template by editing the HTML and CSS code. You can use the built-in editor to make changes or you can use a code editor of your choice.

Step 4: Add modules to your template. HubSpot provides a wide range of modules that you can add to your template, such as text, images, forms, and more. These modules can be easily added, edited, and rearranged in the template.

Step 5: Optimize your template for lead conversion. This includes adding clear calls-to-action, reducing form fields, and making sure that the design is clean and easy to navigate.

Step 6: Test your template. Before publishing your template, it’s important to test it to ensure that it’s working properly and that there are no bugs. You can use HubSpot’s built-in testing tools or use external testing tools to test your template.

Step 7: Publish your template. Once you have finished testing and editing your template, you can publish it and start using it for your landing pages.

It’s also important to consider the user experience when building a custom landing page template in HubSpot. Make sure that the template is easy to use, understand, and provides value to the user. This can help to improve the overall user experience and in turn increase lead conversion. Additionally, it’s important to keep track of your template’s performance and make adjustments as needed. This includes monitoring your template’s analytics and using tools such as Google Analytics and Search Console to track your progress and identify any issues that may be impacting your template’s performance.

Monitor and measure landing page success

The success metrics of a landing page can vary depending on the specific goals of the page, but some common metrics that are used to measure the performance of a landing page include:

  1. Bounce rate: The percentage of visitors who leave the page without taking any action. A high bounce rate indicates that the page is not relevant or engaging to visitors.
  2. Conversion rate: The percentage of visitors who take the desired action, such as filling out a form or making a purchase. A high conversion rate indicates that the page is effectively persuading visitors to take action.
  3. Time on page: The amount of time that a visitor spends on the page. A long time on page indicates that the visitor is engaged with the content.
  4. Scroll depth: The percentage of the page that a visitor has scrolled through. A high scroll depth indicates that the visitor is reading and engaging with the content of the page.
  5. Form submissions: The number of visitors who submit a form on the page. A high number of form submissions indicates that the page is effectively capturing leads.
  6. Revenue: The amount of money generated from the page. A high revenue indicates that the page is effectively converting visitors into paying customers.
  7. Click-through rate (CTR) : the number of clicks on a specific link on a web page, email, or advertisement divided by the number of times the link was viewed (clicks ÷ impressions). A high CTR indicates that the page is effectively persuading visitors to take action.

These metrics can be used to track the performance of a landing page over time and to identify areas for improvement. By analyzing these metrics, you can make data-driven decisions to optimize your landing pages and improve your overall conversion rate.

In conclusion, building a custom landing page template in HubSpot can be a powerful way to optimize lead conversion and create a unique experience for your users. By following this step-by-step guide, you can create a custom landing page template that is efficient, effective, and provides value to your business and users. Additionally, it is important to test your template thoroughly and keep it updated with the latest HubSpot updates and security patches to ensure smooth functioning and better performance.

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